Tag Archives: women business certification

women-business-partner

Top 4 Things to Consider When Looking for a Potential Business Partner

Want to find the perfect business partner to take your company to the next level? Joint ventures are wonderful when they work, but let’s face it, finding the right business partner is not easy by any means.

When looking for a potential business partner you’ve got to find one that is as motivated as you to get the job done and is willing to do their share of the work to take your company to where you envision it to be. As women business owners, relationship building is one of our key strengths, but when evaluating a potential business partner, you’ve got to keep a few key things in mind.

Here are top 4 things to consider when looking for a potential business partner:

  1. Building Trust

Trust is key in any relationship and the same goes for a business partnership. If you can’t completely trust someone with confidential and critical information about your company then you need to think twice about getting into a business relationship with them. Trust is the first building block for starting a business partnership.

  1. Converting Friendship to Business

A good friendship can often be a great starting point for a successful business relationship. However, you need to evaluate if your friend’s values and goals match your own. Also you need to ensure that the responsibilities you both have agreed to are met and everyone is doing their fair share of work. You also have to agree to disagree and  not let business come in the way of a strong friendship – no matter come what may.

  1. Money Matters

Money is often the main reason for souring a good business relationship. To ensure that your new business partnership venture starts out on the right foot, when it gets down to money, being clear cut and getting everything on paper is key. Key points to discuss include each partner’s contribution, how profits will be distributed and losses will be borne.

  1. Sharing Responsibilities

When one partner ends up doing more than what was agreed to and the other partner seems to slack or not share the load fairly, that is often the root to why a good business partnership eventually falls apart. Again, it is important that all parties involved agree (in writing) to what their responsibilities are going to be, so nothing is taken for granted.

In conclusion, finding a good business partner takes time and is not something you should rush into. The first step is to meet with like-minded business owners who are as passionate and motivated as you are and have varied strengths that compliment your own so they can bring a new perspective to the table.

Getting certified is a great way to network with enthusiastic women business owners just like you. Find out more here.

work-life-balance-women

Top 3 Work-Life Balance Tips for Women in Business

Did you know that work-life balance is now considered to be the second top consideration, after compensation, for procuring and retaining employees?

So it goes without saying that if employees demand work-life balance – as a business owner, maintaining work-life balance is essential to be more effective and feel fulfilled both in your personal and professional life.

In today’s digital world, work does not end at the office. With smart technology you can literally bring the office home and be in constant contact and control. That said, at times you might feel you are working around the clock and that pressure can affect your stress levels, family life and health.

So, as a woman business owner, how do you maintain work-life balance?

  1. Build a strong support structure: Although gender expectations still exist in present society today, dividing duties and gaining support from your partner is key to building your business and taking care of the family. Extended family can also be a tremendous resource when you have conflicting commitments between work and home. Always be appreciative of the help you get and that gift will be there when you need it again.
  1. Plan and prioritize: You would not be late for a meeting with an important client, so don’t be late to pick up your kids from school. Balancing work and life means having to plan and prioritize and giving equal importance to both areas. If you’re a workaholic you’ll need to discipline yourself to perhaps stay unplugged for an hour or two when you get home so you can truly focus on the family, the kids and most importantly, yourself.
  2. Nurture and nourish: Finding work-life balance goes beyond just finding time, it means finding quality time for yourself and indulging in the things you love to do, so when you go back to your business you are ready to tackle the day – no matter what it might bring. Self care is essential in restoring and maintaining your well-being, keeping your energy levels high and leading with clarity and purpose. This means keeping your eating and sleeping habits in check is key. On an emotional level, learn to forgive, forget and let go. Also learning to not take life too seriously can do wonders to reduce stress levels and create a more balanced way of life.

Being a respectable and successful woman business owner and making your mark felt, means believing in yourself and pushing your boundaries. Getting certified can be a great way to climb the ladder of success and still meet both your work and life goals.

5 Game Changing Facts You Need to Know About Women in Business Today

Did you know that women entrepreneurs account for owning almost half of all businesses in the USA?

Today more than ever, more and more women are entering the world of business. A recent study showed that one out of every eleven adult women, is a business owner in the USA. It’s not surprising since many women today are simply breaking free from gender-based stereotypes, or are re-entering the workforce or starting their own business after rearing children. Also women are just naturally wired for juggling family and work and multi-tasking.

In fact, according to research reported by the SBA in May 2016, there are more women entering the business world today, than ever before. Here are some game-changing facts worth noting:

  1. “Women are entering  the  ranks  of  business  ownership  at  record  rates.  Women  are launching a net of more than 1,100 new businesses every single day.”
  2. “Women-owned businesses comprise 36% of the country’s businesses. They employ more than 8  million workers,  7  percent of  the  private-sector workforce.  They  generate more than $1.4 trillion in revenues, contributing 4% of business revenue.”
  3. “In 2002, there  were fewer than  1  million  minority  women-owned  firms.  As  of  2012, there  are  nearly  3.8  million  firms  owned  by  women  of  color.  Between  2002  and  2012, the number of non-minority women-owned businesses grew by just 9 percent, while the number of minority women-owned businesses overall grew by 315 percent.”
  4. “Between 2007 and 2012, the number of female veteran-owned businesses increased by 295 percent. Today there  are  more  than  383,000  female  veteran-owned  businesses  in the U.S.”
  5. In fact 2015 proved to be a historic year in terms of Federal contracting because, “for the first time in history, the Federal Government met the 5 percent women-owned small business (WOSB) goal.  In  FY15, 5.05  percent  or  $17.8  billion of  all  federal  small  business eligible contracting dollars were awarded to WOSBs.”

These facts are exciting news for women entering the world of business and women looking to take their business to new heights. At WBEC-West we help women entrepreneurs everyday get the certification they need to procure essential contracts and grow their business.

This one step alone can be the game-changer you need to get your business noticed and be an increasingly successful women business entrepreneur. Learn how we can help.

women-business-marketing

Five Proven Ways Women Business Owners Can Promote Their Company

Are you a woman business owner looking for new clients? For any business lead generation is key to ensure a constant flow of clients to fuel business growth.

You may have a great brand, wonderful staff and a passion for what you do, but without promotion you can only grow to a certain point if you don’t get in front of those who want to do business with you.

Here are 5 proven ways women business owners can promote their company:

  1. Have a Responsive Website: This one may seem obvious, but there are still those who don’t have a website. With the world going digital having a responsive website (optimized for mobile phones and smart devices) is essential today. Make sure your web address is included on all printed material such as business cards, catalogs, invoices, packaging and more. Also be sure to include it in online publications, newsletters and social media to drive people to visit you online.
  2. Press Releases – It’s important to shout out and perhaps send out a press release when you have something to announce, such as a new and improved web experience, a new product or service your company has introduced, an important member of staff or perhaps a new technology your firm has adopted. Make your announcement to the media, targeted mailing lists of potential clients and be sure to include all of your current customers and clients.
  3. Business Networking & Social Media – Attending networking events and Business Matchmakers are a great way to meet new business owners and potential clients and build connections. But why stop there? Setting up a company page on some popular Social Media outlets can get you seen globally, not just locally. One thing to note however is that when you’re marketing on social media make sure your messages reflect your brand identity which can take years to build, but often just one mistake to destroy.
  4. Multi-channel Business Marketing – Still handing out business cards at conferences and using direct mail to distribute brochures? Just like everything else, business promotion has also evolved. There are many automated marketing solutions in the market that will send out email, SMS, voice messages and even surveys on auto-pilot for you, so you can focus on your business while the software helps you generate new leads.
  5. Getting Certified – Getting certified is a critical step towards business promotion. Organizations like WBEC-West make sure their WBEs get ample exposure by showcasing them in their quarterly newsletters and sending out an email to their large list of WBEs and Corporate Sponsors. This one step alone can get you the potential eyeballs you need to get your business noticed to procure key contracts.

Do you have more marketing tips to share? Let us know in the comments below.

women-business-certification

Top 3 Benefits to Get WBE Certification for your Business with WBEC-West

Thinking of getting your business certified? There are a few third-party certifiers when it comes to getting your WBE certification. But if you reside in any one of the Western States including, Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii and Guam then WBENC certification through WBEC-West may be right for you.

WBEC-West, a regional partner of the Women’s Business Enterprise National Council (WBENC), implements the certification standards of WBENC all across the western states. WBENC certification is recognized all over America and honored by 10,000+ major corporations.

Here are top 3 benefits of getting your business WBE certified with WBEC-West:

Being a part of the WBEC-West Community

One of the biggest advantages of getting your business certified with WBEC-West is that you automatically become a member of the WBEC-West Community. The community is an indispensable resource empowering you with the ability to communicate with  other certified WBEs to share best practices and to grow WBE to WBE connections and corporate relationships. You also get the opportunity to mentor other WBEs or apply for mentorship through our Ambassador program.

Participating in Business Matchmaking Sessions

WBEC-West hosts corporate workshops around the year! Get the insider information you need to successfully engage corporations and increase your business exposure and opportunities. Participate in informal networking and face-to-face matchmaking sessions with WBEC-West Regional Corporate Members and WBENC Corporate Members in our coveted Annual WBEC-West Procurement Opportunity Conference & Awards Gala.

Procurement Buyers Database Access

As a certified WBE you also get access to a group of supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state and local government entities that accept WBENC certification. You also get automatic inclusion in WBENCLink, WBENC’s Internet database of certified WBEs, which is accessible by WBENC’s Corporate Members and other certified WBEs across the country.

You can also find out what’s going on with WBEs across the nation by reading our informative blog and get the know-how on how to procure corporate contracts ­and grow your business through our educational webinars.

Now that you know the benefits, click to learn how to qualify for WBEC-West Certification!