Tag Archives: women business marketing

3 Questions That Keep Women Business Owners Up At Night

What are some of the issues that you are confronted with daily in your business?

There are many dynamics that women business owners need to look into when analyzing their business. Some of these may include time management, work-life balance, marketing strategies, creating a positive impact and more.

Let’s explore the top 3 questions that keep women business owners up at night:

1. Why am I constantly working round the clock?

Do not attempt to be all things to all people.  If you keep working on your weakness, at the end of the day what you will be left with will be a ‘stronger weakness’.  Develop your business model around your weaknesses. If you are creating your small business website, working on client acquisition as well providing service/product, chances are that you are juggling a lot of things at the same time. This is an absolute sure-fire way to burn yourself out even before you get your business running. It is advisable to do a SWOT (Strength, Weakness, Opportunity, and Threat) analysis.  Put your natural talent in the forefront and delegate or automate the other stuff.

2. Do I need to use business systems?

Yes, business systems do sound intimidating to women business owners who are just getting started. But, having automated systems to support your business will free up a lot of time for you to actually do business and not just be a full-time administrator. As you are acquiring business and developing long term customers, you will also be faced with the added responsibility to maintain and educate the customers as well. Business systems technology now allows you to manage customer relationships, automate e-mails and also send weekly newsletters to your customers.  For example, seasonal discounts and marketing flyers could all be incorporated into automated business systems.

3. Am I creating a positive impact to the bottom line?

When women are asked about assets and liabilities they come up with a very detailed list for their business. Often the most important asset that does not make it to the list is ‘YOU’. It is best to invest in educating yourself and keep abreast with everything that is happening in your industry and your supporting business systems. Successful women business owners recognize the need to be guided by a team of good counsel, coaches and consultants. Also, investing in yourself means blocking time on your calendar for self learning, which could be via an online course, an e-book or a mentorship program.

So, to sum it all up, if you do not wish to burn the midnight oil, remember to work on your strengths, develop automated business systems and invest in yourself.

Five Proven Ways Women Business Owners Can Promote Their Company

Are you a woman business owner looking for new clients? For any business lead generation is key to ensure a constant flow of clients to fuel business growth.

You may have a great brand, wonderful staff and a passion for what you do, but without promotion you can only grow to a certain point if you don’t get in front of those who want to do business with you.

Here are 5 proven ways women business owners can promote their company:

  1. Have a Responsive Website: This one may seem obvious, but there are still those who don’t have a website. With the world going digital having a responsive website (optimized for mobile phones and smart devices) is essential today. Make sure your web address is included on all printed material such as business cards, catalogs, invoices, packaging and more. Also be sure to include it in online publications, newsletters and social media to drive people to visit you online.
  2. Press Releases – It’s important to shout out and perhaps send out a press release when you have something to announce, such as a new and improved web experience, a new product or service your company has introduced, an important member of staff or perhaps a new technology your firm has adopted. Make your announcement to the media, targeted mailing lists of potential clients and be sure to include all of your current customers and clients.
  3. Business Networking & Social Media – Attending networking events and Business Matchmakers are a great way to meet new business owners and potential clients and build connections. But why stop there? Setting up a company page on some popular Social Media outlets can get you seen globally, not just locally. One thing to note however is that when you’re marketing on social media make sure your messages reflect your brand identity which can take years to build, but often just one mistake to destroy.
  4. Multi-channel Business Marketing – Still handing out business cards at conferences and using direct mail to distribute brochures? Just like everything else, business promotion has also evolved. There are many automated marketing solutions in the market that will send out email, SMS, voice messages and even surveys on auto-pilot for you, so you can focus on your business while the software helps you generate new leads.
  5. Getting Certified – Getting certified is a critical step towards business promotion. Organizations like WBEC-West make sure their WBEs get ample exposure by showcasing them in their quarterly newsletters and sending out an email to their large list of WBEs and Corporate Sponsors. This one step alone can get you the potential eyeballs you need to get your business noticed to procure key contracts.

Do you have more marketing tips to share? Let us know in the comments below.